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Our thoroughbred beers
at receptions
Delicious food and drink are at the heart of any successful reception. Beer is increas-
ingly taking the place of the traditional wine and Champagne. After all, beer is more
thirst-quenching and refreshing than wine, and it has moderate alcohol content. Pilsner
is always a safe choice, but in order to be refreshingly original, a selection of specialist
beers is an excellent idea. PALM Breweries’ thoroughbred beers give your reception a
special Belgian aura.
Serving beer at receptions is not only innovative; it also looks great, certainly if it is
served elegantly. Elegance, astounding originality and quality are the message; they
need to be reflected in the glass, the way the beer served and the selection of beers.
The Master Beer Glass
• At receptions, glasses are often held in the hand, so a stemmed glass is recom-
mended. This avoids warming of the beer.
• Refills are part of the ritual, so small capacity (18 cl to the line) glasses are ideal.
• The head on the beer preserves its freshness and appeal down to the last drop.
A good beer glass tapers toward the bottom. This helps to maintain the height of
the head.
• The glass should not warm the beer as it is being filled, which is why the sides of
the glass should be thin.
• A glass should also exude elegance.
The design of the PALM Breweries Master Beers glass embodies all of the above, una-
shamedly providing an appealing vessel for beer, both with fine cuisine and at receptions.
Serving our thoroughbred beers
Fill the first glasses in advance. Circulate with them on a serving tray, enabling guests to
be served rapidly.
For refills, circulate amongst the guests with 75 cl bottles or with glass carafes filled with
draught beer from the tap. The trick is to avoid generating any foam while drawing the
beer and to keep carbon dioxide saturation at the right level. This is why you should use
pre-chilled carafes and hold them at an angle while tapping.
It is always warm at receptions, so refreshment is at the top of the agenda. It is therefore
advisable to serve all beers chilled and to refill frequently in small quantities.
In order to keep the 75 cl bottles and/or carafes chilled, it is advisable to keep ice
buckets on the refreshment bar or serving table. This also gives the beer a special and
elegant position in the overall scheme of the event.
06.3
our thoroughbred beers from KEG TO GLASS
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