Page 58-59 - EN_MC_pageflip

Basic HTML Version

02.4
PALM BREWERIES
Top-fermentation and bottom-fermentation
THOROUGHBRED BEERS
Product fingerprint
aroma and taste
Fruity
3.7
Solvent
1.6
4VG / spicy
1.0
Hoppy
2.8
Wood
1.0
Sulphur
1.1
Caramel
3.4
Malty
3.1
Full-bodied
3.8
Sugared
2.6
Alcoholic
2.9
Sour
1.1
Bitter
4.0
score from 1 to 8 (1 = no taste,
8 = overpowers all other tastes)
aroma spider
lab analyses (bottle)
O.D. (°Pl)
12.4
Alcohol (% ABV)
5.2
S.V.G. (%)
84
Bitterness (BU)
18
Colour (EBC)
21
kcal per 100 ml
46.10
g carbohydrate per 100 ml
4.28
g protein per 100 ml
0.3
packaging
20 l Keg
25 cl Bottle
75 cl Bottle
1.5 l Bottle
33 cl Can
50 cl Can
Awarded LABELS
PALM
The “Spéciale Belge Ale” beer style is one of the better Belgian beers of the early 20th
century. This smooth-drinking, amber-coloured, top-fermentation beer has a reason-
able alcohol content.
Special PALM malts are responsible for its honey-like mellowness, and PALM’s own
selected yeasts give it a fruity yeast aroma. Fine aroma hops from Kent afford a subtle
harmony.
Characteristic features
Top fermentation – Amber-coloured – Spéciale Belge Ale
Recognised local product – 5.2% ABV
PALM amber-coloured malts
Unique amber-coloured malts determine the basic flavour of PALM: mild caramel fla-
vours with a honey-like mellowness. The malting process adheres to PALM’s specific
instructions, which aim for the natural caramelisation that gives the beer its specific
flavour.
PALM yeast
The aroma is determined to a significant extent by yeast. Through intensive selection,
the Van Roy family has amassed a lavish collection of the various yeast strains, each of
which gives the beer its own fruity character. PALM is fermented with a specific yeast
strain which provides a distinct banana fruitiness.
The PALM “balloon” glass
The glass exudes roundness and conviviality, perfectly matching
the mellow flavour and that unique PALM drinking moment.
Brand identity
Brand values:
Genuineness – Authenticity – Amber – Candour – Conviviality
Moment:
Affordable specialist beer – Made for socialising
To be drunk with your loved ones and friends (kindred spirits)
Fruity
Bitter
Sour
Solvent
Hoppy
Malty Caramel
Sulphur
Wood
4VG/spicy
“If I could have
a beer for breakfast,
I would have a PALM.”
A legendary statement by Michael Jackson (1984)
5
4
3
2
1
Alcoholic
Sugared
Full-bodied
58
Masterclass
59
pending