Page 34-35 - EN_MC_pageflip

Basic HTML Version

Beer in nature’s sustainable cycle of renewal.
Green and sustainable
Successful businesses are not only concerned with economic issues, they are also
involved in civic participation through investment in green and sustainable policy. With
core values such as authenticity, independence, excellence and respect, PALM Brew-
eries was aware of this long before it became fashionable in the business world. This
awareness is reflected in a policy resting on three pillars:
• investing in people
• investing in heritage
• investing in green and ecological processes
Socially engaged
Sustainable business means contributing to the community, starting with the immediate
surroundings. At PALM Breweries, every employee gets the time and space they need
to achieve their potential. Beyond the brewery walls too, PALM Breweries remains true
to these values. This is why we support the Ga voor Geluk (Go for Happiness) founda-
tion, an organisation which aims to prevent depression and suicide, especially amongst
young people. Cultural and historical heritage is also a cause close to PALM Breweries’
heart; sustainability means investing in the future of our heritage. To this end, PALM
Breweries decided to invest in the reconstruction of Diepensteyn Castle in Steenhuffel,
which is strongly interwoven with Brabant’s individuality and tradition. In addition, PALM
Breweries is investing in the survival of the Brabant/Belgian draught horse, which is
threatened with extinction. Establishment of the Diepensteyn stud farm has given this
icon, and
the
symbol of PALM, a new role in recreation and sport.
Fonds Ereburger Alfred Van Roy
In 2011, PALM Breweries established the
Fonds Ereburger Alfred Van Roy
in memory
and honour of Alfred Van Roy (°1913 - †2009). The fund aims to support youth (and
youth work) in Londerzeel and to strengthen the social fabric by creating a development
framework for young people. The brewery accords great importance to engaging with
the local community and supporting associations. PALM Breweries does not wish to
be solely a commercial business, but also a business with a heart, where values play a
role alongside profit. The Fonds Ereburger Alfred Van Roy should therefore also be seen
within the context of this corporate culture. The regulations of the fund stipulate that any
youth or community work focussing on young people can be considered for an award
from the fund. PALM provides €25,000 annually, to be divided between a maximum of
four projects. Selection and allocation of subsidies is the responsibility of the Londerzeel
municipal council.
Innovative waste recycling
From very early on, PALM Breweries was a pioneer in ecological awareness. In the sev-
enties we innovated by developing an anaerobic wastewater treatment system. It pro-
duces gas from the brewery’s wastewater, which is used to heat the company buildings.
01.5
Anchored in the
Belgian beer tradition
GREEN and SUSTAINABLE
In the decades that followed, PALM Breweries has remained committed to the environ-
ment. This led to us receiving the 1999 waste prevention prize from the Province of
Flemish Brabant.
Renewable energy
Today, PALM Breweries continues to further develop its sustainability policy through the
use of green energy. Both PALM Breweries in Steenhuffel and RODENBACH Brewery
in Roeselare operate to a significant extent on solar energy. At both sites, 1,200 solar
panels were installed recently, which will reduce CO
2
emissions by at least 410 tonnes
per year.
Ecological footprint
PALM Breweries has established its own hop field which, in due course, will ensure
self-sufficiency in hop provision. The brewery places a lot of importance on reducing its
ecological footprint, both in the supply chain and in the distribution chain.
The sustainable, green policy of PALM Breweries was recognised in 2011 with
the Award for Sustainable Business at the Trends Business Tour event.
… in the stomach
muscles
burning = energy
Glucose transported
to the muscles
via the intestines and blood
via blood
glucose wastewater
treatment plant
beer residues
converted into
biogas
CH
4
... in the wort boiler fermentation
Solar energy
Carbohydrates formed by
the PHOTOSYNTHESIS
of CO and H O,
with O as a by-product
Barley
= carbohydrates
= starch
Starch is converted to glucose (sugar)...
glucose converted
into alcohol
CH
4
Air
Ground
34
Masterclass
35